Well....Google just announced at SMX that the 3-pack is going to start containing an ad soon. So instead of the 3-pack it's going to be 1-ad + 2 organic listings.
Yes, the ones right on Google search (not the expanded pack). Be prepared to try to get clients in the top 2 instead of the top 3!
CTR % for organic ranking is decreasing more and more with google getting greedy
What do you guys think about that?
Here is the article: https://www.seroundtable.com/google-local-pack-to-get-adwords-ads-22275.html
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